Localization Best Practices (Documentaries & Unscripted Content)
This article provides best practice ideas and options in solving commonly encountered localization challenges. It is not a substitute for Audio/Timed Text Style Guides. Please always refer to the style guides for language/asset specific requirements. If you have specific concerns or encounter an instance that requires further attention, please seek advice from your Netflix Representative.
Note: All dubbing for documentaries & unscripted content should be voiced over/VO (aka "UN-style"). Please refer to Dubbed Audio Style Guide - VO-Style Dubbing. For Lector Polish dubbing, please refer to Dubbed Audio Style Guide - Lector Dubbing.
Music, Song Treatment
- Songs should be translated and dubbed/subbed only if plot-pertinent and if the rights have been granted.
Do not add dub/sub for non-plot-pertinent songs.
- For SDH, please adhere to the English SDH Style Guide for all audible songs regardless of plot-pertinence.
Brand Names Treatment
- Treatment can be handled in one of the following ways:
(A) use the same English-language brand name if it is widely known and used in that territory;
(B) use the name that brand is known by in that territory;
(C) use a generic term for the product.
Avoid swapping out other company's name or trademarked item.
TV/Movie/Historical Clip Treatment
- Historical/Archive footage: Do not dub; instead cover instances with subtitles only -- to ensure that the historic and creative intent of these clips is maintained.
- Dialogues in TV/Movie clips should be translated and subbed only if plot-pertinent.
- For SDH, please adhere to the English SDH Style Guide for all audible dialogues in TV/Movie clips regardless of plot-pertinence.
Onscreen Text Treatment
- Please refer to the Language Timed Text Style Guides
- Netflix Original Credits - Use Netflix approved translations provided in the Originals Credit Translations document.
- Burnt-in text, on-screen text messages, quotes or forced narratives - please translate and subtitle/FN for all languages unless redundant in the target language. Please do not dub in these instances.
- It is okay to translate/dub in Lector dubbing if able. Otherwise, please include in the accompanying forced narrative file. For additional information, please refer to Dubbed Audio Style Guide - Lector Dubbing.
- News tickers/banners from new archive clips: Translations and subtitles are not required unless they are plot pertinent.
- Newspaper headlines/highlighted excerpts from articles: Translate and subtitle in the forced narrative file. Include translations in the full subtitle file, as well, if/when dialogue allows.
Exceptions: If the headline translation is covered within dialogue, do not translate/subtitle.
- Audio Description files should convey all plot-pertinent on-screen text and subtitles.
- Reminder: When on-screen text and dialogue overlap, precedence should be given to the most plot-pertinent message. Avoid over-truncating or severely reducing reading speed in order to include both dialogue and on-screen text.
Foreign Dialogue Treatment
- For the general guidelines on the treatment of foreign dialogue in subtitles and dubbing, please refer to the Timed Text Style Guides and Audio Style Guides.
- Foreign dialogues should be translated and dubbed/subbed only if plot-pertinent (usually with forced narratives). If you are ever unclear what should or should not be covered, please inquire with your Netflix Representative.